
BOGO versus free gift: which protects your margin?
Buy one get one free and a free gift at a minimum spend both feel generous. Here is the margin math that shows what each one costs you.
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Buy one get one free and a free gift at a minimum spend both feel generous. Here is the margin math that shows what each one costs you.
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Selling abroad? Here is how a minimum spend gift offer follows shoppers into other currencies and languages on Shopify, and what to check.
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Choosing the gift is the hard part of a free gift offer. Here is how to pick one that shoppers want and your margin can carry, with the math.
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A free gift at a minimum spend is simple to promise and fiddly to run. Here is how the offer should behave in the cart and at checkout.
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Clear wording for a free shipping bar or a free gift bar: what to say before, during and after a shopper reaches your minimum.
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Sale items and discount codes can push a cart over your free gift minimum. Here is how to decide what counts toward the threshold.
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A free gift at a minimum spend can nudge baskets up, if the minimum sits in the right place. Here is how to set it and how to tell whether it worked.
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Start dates, end dates, pausing one gift or all of them, and running several offers: how to keep a free gift offer under your control.
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A free gift offer can fail in quiet ways. Here is how to test it with sample carts and catch setup problems before a shopper does.
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